I feel that Social Media plays an important role in a field especially like sports where businesses treat their fans as ”god” and it is the only way by which consumers can interact with the business or the sport. The recent trend in the sports industry has been the rise of social media engagements with newer technology and changing consumer habits has led to more opportunity and uncertaint satisfy consumer’s needs and wants. The biggest question today is that whether the media rights will still prevail in spite of fall in traditional TV business. In developed markets, pay-television has been the engine of media revenue growth for two decades or more. Facebook and Amazon made huge strides into sports content in 2017 by making serious content based videos. But it’s clear that we are a way off that scenario. Facebook and Amazon are still experimenting and searching for a business model that have not yet committed for serious cash to sports. And so far there is no model in sigh...