ISL League is becoming a prominent and a successful league in India after the two major leagues in India viz. IPL and Pro Kabaddi League. Backed by the country’s largest two-wheeler maker, Hero MotoCorp continues to be the title sponsor for the league while both Maruti Suzuki, a leading automobile industry and DHL, an international express services provider continue to be associate sponsors for three years in a row. The new season comes soon after the success of the FIFA Under-17 World Cup hosted by India creating a buzz around football in the hearts of the Indian fans with a huge amount of success resulting in a viewership upto 33.29 million according to the BARC ratings. The ISL is not limited only to automobile manufacturers as leading brands across industry verticals like the FMCG (Fast Moving Consumer Goods) sector, Finance and Sports have all signed up in support of the league. PepsiCo India and Amul are two of India’s leading FMCG brands that have signed up as official pa